Taco Bell

Taco Bell wanted a new food spot approach that focused on flavors and ingredients. Instead of just highlighting the food with the typical flashy footage and VO, we came up with a direction to make people experience the fun, excitement, and tastes of going to Taco Bell to eat it.

Nacho Fries

7-Layer nacho fries

MADE FOR:

Taco Bell at Deutsch LA

MY ROLE:

Art Direction, Concept Development

MADE WITH:

CCO: Matt Ian

Associate Creative Directors: Eric Scott, Karter Kasselt

Writer: Andrews Steel