American airlines x stand up to cancer

American Airlines has partnered with Stand Up To Cancer for the past 8 years. This year, we wanted to take the partnership to the next level to make it the biggest and most impactful yet by featuring Rosario Dawson as the narrator in a powerful story about the power of coming together.

This spot was the highest preforming, most liked and most impactful airline spot in years according to iSpot.

MADE FOR:

American Airlines at WI

MY ROLE:

Art Direction, Concept Development

MADE WITH:

Executive Creative Director: Ricardo Trejo

Creative Director: Kevin Simcox

Writer: Diori Thomas